Save Your Events Business & Recoup Losses From COVID-19
It’s our duty to be of service…
EventCinch was founded because our team truly wants to help event professionals improve and grow their businesses. We feel stronger about this now more than ever and are offering free consultations and extended free trials to event pros that need help. With over 40 years experience in the events & technology industries, we have seen it all and know exactly how to help you recoup losses from COVID-19.
Here’s How We’ll Help
BRANDING
First, we take a look at your branding and evaluate where you need improvements. This will involve a deep dive into your brand colors, logo, tagline, website, and any sales materials that you have. We will discuss what’s working and what’s not and help you make a plan for improvement.
OPERATIONS
Next, we take a look at your operations. The most important thing we want to identify right now is where you can cut costs. We’ll help you locate any bottlenecks in your operations and create a plan to streamline your workflow.
MARKETING
Once your brand is shining and your operations are streamlined to handle rapid growth, at the lowest cost possible, we’ll need to review your marketing funnel. If you do not have a marketing funnel, we will help you create one. Once your marketing funnel is optimized, we’ll discuss campaigns and strategies to drive more traffic to your business.
SALES
Sales are the most important part of the equation to growing your business. Do you have a formula for converting leads to clients? How much of your sales funnel is automated? How quickly can you deliver pricing to your customers? What tools do you use to build trust with your leads? How often do you turn a new client into a repeat customer? Did you know, it cost a lot less to increase the value of your current client-base than it does to acquire new customers? Together, we will take a deep dive into your sales systems and show you how to increase your average sale price and close more deals with much less effort.
Here’s Proof Our Methods Work
Black LAB Events Case Study
2018 without EventCinch vs 2019 using EventCinch
EventCinch was inspired by Joel Black, the founder of Black LAB Events in Los Angeles, CA. Utilizing EventCinch, he was able to achieve incredible growth for Black LAB in 2019, after coming off of a down year in 2018. What changes did they make? Remember the list you just read? That’s what they did and that’s how we know our methods work. Black LAB’s sales shot through the roof producing their best year to date. Their marketing initiative drastically improved by promoting stress-free planning and driving new prospects to turnkey event packages on their website. Best of all, their booking times and COGS decreased significantly, which allowed them to increase their profits by 20%. We didn’t just help Black LAB recover from a down year, we set them apart from their competitors and positioned them to efficiently scale their business for years to come.
SALES
After coming off of a down year in 2018 Black LAB completely transformed it’s business. They overhauled their branding and website, made new partnerships, and enhanced their technology to streamline sales and improve customer relations.
MARKETING
SOCIAL MEDIA
Black LAB improved their social media marketing initiatives in a huge way which resulted in the big jump they had in sales. As you can see, with a slight increase in ad spends and by marketing beautifully themed event packages, that are easy to book, they were able to increase their landing page views over 600%. More importantly, they decreased their cost per clicks by more than 60%, driving more traffic to their website at a much lower cost.
WEBSITE ANALYTICS
Now that Black LAB’s website is optimized with EventCinch they don’t waste time building proposals for every single customer that’s interested in their services. They are able to focus on qualified leads that have a much higher percentage of booking. Even if they end up customizing an event package for a client, by that time they already know the client wants to work with them. Utilizing this massive time savings, Black LAB was able to cut costs and focus on growing their business.
“Remember, greatness is not achieved through success. It’s when we face adversity and hardship that we learn the most important lessons in life. With the right attitude, you will never fail.”- Team EventCinch
DO YOU NEED HELP RECOVERING FROM COVID-19?
We are offering free coaching sessions and extended free trials to those that need help to get back on their feet. We are committed to helping the events industry get through this difficult time.